Whether he's wielding the scissor, razor, or clipper, his specialties include short cuts, curly hair, bobs, and razor cutting. Brad was accredited with the "Best Curly Haircut" by Chicago Magazine in 2008. In addition, he enjoys helping people connect their haircuts to their identity.

Brad's colorwork is natural, soft, and minimal. He strives to achieve the most natural effect and preserve the integrity of the hair itself.